Thursday 15 August 2013

Search Engine Optimization: Link Building

When it comes to SEO and link building people tend to get confused. They don't know where to start with SEO and some people will just outsource the work to a marketing agency for them to improve their ranking on the search engines. But if you do it for yourself, you will increase your own knowledge and expertise in SEO while also saving money! In this article, we will talk about link building and what it is. We will also tell you some link building techniques you can use to improve your websites page ranking and get traffic from search engines. Anyway lets get started and learn about Link building.


This is how Link building was done in the 'olden days
Links are very important when it comes to search engines because it tells the search engine whether the site has the authority on that topic. if you increase the number of inbound links to your website it will generally increase your page ranking on search engines, thus giving your site more traffic. Link-building is when you get an external site to link to a page on your website.

Link building is important to search engines because it helps major search engines to rank your website. Don't take our word on it. Google say; "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." There are many different types of links your website can use to increase its page ranking in search engines and we will show you how to do it.

Reciprocal link is when two websites have agreed to place links between their websites while having their share of the traffic. For example Person A places a link of Person B's website while Person A also does the same thing and places a link on their website. This way the websites are both reciprocally linked. Putting your website on link directory websites doesn't seem to increase your traffic anymore either. So don't waste your time and money on link directory websites and just use the normal techniques of link building.

Getting on to Forums and using the signature option helps as well. Using the Forum Signature can build your outbound links up and search engines use this to pick up and thus your site gets more traffic. Pretty cool trick, huh? You should also participate in forums regularly and contribute to them. Users of forums could see your a knowledgeable person it your subject and visit your Forum Profile and see your website link from there. So make sure you fill in your profile properly.

Social Bookmarking is a great way to link build and get more page ranking by search engines. A Social bookmark website is a place where users can save and bookmark their favourite websites and organise the websites for everyone to view. These websites are highly regarded by search engines and using this is a very effective way to gain traffic. Social Bookmark websites are also regularly scanned by search engines. Some Social Bookmark websites are:

Blogs are also a very effective way of gaining backlinks and for link building. Use Blog Comments to your advantage. We don't mean spam other blogs with your link. Comment and contribute to other blogs and users will click and look at your website in the signature section of your post. If your comments are helpful and make you sound clever and knowledgeable then users will want to see what else you have to say.  Its just common sense, really.

Directory Link building is another technique you can use to optimize your website to search engines. A Website Directory is a directory which contains links to different websites and categorises the websites and organises the links.  You can submit your website to these website directories to gain more traffic and increase your backlinks. Some popular Website directories are:


Get friends and family to link to your website if they have popular sites. It will help increase your page ranking. Think about it, if you get 5 of your friends to link to your website, it will increase your traffic enormously. Remember always create great quality content that will be compelling to read and people will share it and link to your website. This way you will create more backlinks to your website.

If you use Press Releases to your advantage it can benefit your website by tenfold. Writing a press release for SEO is great because it combines both PR and SEO to generate leads and traffic to your website. Here are some good Press Release websites;

Search engines are picky, but if you know their criteria and what they look for it is easy to use them to your advantage.

If you liked this article and found it interesting please share and comment this page. Have you got any other techniques or do you have any questions? Please leave a comment and we will get back to you.

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