An Introduction to SEO : Beginners Guide to Search Engine Optimization

No one can resist the power of words. Most of the time, we do not have the idea of power and influence of words. No one can deny the ultimate authority of written words. These are the written words that make history and let the people of modern time know about what they never knew. Written words are the sources of knowledge and information. Before the boom of World Wide Web, books were considered the best friends of human being. Later on World Wide Web came and changed the philosophy of people altogether. Earlier it a considerable number of people from right wing believed that owing to mounting mania of internet and online stuffs people would lose their right to knowledge. However, time has proved their theories or perception completely wrong and set their logics aside. World Wide Web has been proven a great source of information and sharing ideas with wide range of likeminded people. Although internet has changed the character of our day to day tasks, however marketing is among some of the most influenced areas.

What is SEO article writing? What does it really mean? What are the aims behind SEO writings? There are countless questions one may ask from a SEO article writer. SEO is basically an abbreviation that means Search Engine Optimization. SEO is basically a kind of marketing technique specially designed for World Wide Web or internet. In simple words we may say that Search Engine Optimization or SEO is a specific online marketing. SEO unite the philosophies or doctrines of “search engine optimization.” SEO writing is not simple writing. Search Engine Optimization is really very technical game rather we may say that SEO writers have to play with few words with the intention of conveying their massage to wide range of targeted market. They have to use few Key Words along with some really informative and useful content.

What is search engine optimization? How it works? This is not a hidden fact to any further extent. People are very much aware of this term. It is the procedure of refining the capacity and the excellence or the class of the traffic to any specific world wide web from different search engines by means of natural results of searches. Generally, it is believed that the earlier any web site is offered in the results of search or the greater it positions, the more search parties and information seekers will click on the URL of that web site.

Advertisement is not new. People are used to it. People were familiar with this term even when there is no internet or when they have limited sources of entertainment and information then what SEO is doing. This topic needs thousands of words and articles to deal with the most recent marketing mania of our times.Certainly innovation is the key to success.  Human psyche can never remain satisfied with any specific thing. Maybe this is the reason that human beings want to discover new ways of doing the same jobs. SEO article writing is also one of the finest examples of this fact. The SEO article usually utilize to promote or endorse companies, manufactured goods, services or individuals with the aim of increasing  the exposure of the companies, manufactured goods or service and so forth

In the present day Marketing is not the same as it was in the past. Bearing in mind the most important fact that the people are not confined to limited sources of entertainment, marketers and promoters changed their strategies. They are more focused on internet and online marketing. The landscape or the arena of modern and contemporary marketing is fluctuating as quickly as possible. Companies are trying to keep up with the pace of technological advancements.

A bit of topic, but still funny!

Last few decades has witnessed some massive advertisement campaigns from the local and international companies. According to experts and financial analysts companies had spent trillions of dollars every year for promotional activities. Economic recession realized them that the time has come to cut down the budget of advertisements and marketing. It was then when the business minded people recognized the true and the hidden potential of internet and they started moving towards internet marketing. This shift increases the importance of SEO article writings. Marketing experts believe that this form of marketing is far better than the traditional and out dated styles of marketing.

            The best thing about SEO articles is that it is really cheap and people can avail the opportunity to advertise their manufactures good, service and so on. It will not be wrong to state that SEO articles are providing and equal playing field to every company. The traditional ways of marketing were expensive, as a result small companies and entrepreneurs could not play with the promotional tools. On the other hand, business giants usually took the advantage of their surplus capital and spent heavy amounts on marketing. Communication experts and the opinion of propaganda experts were not in favour of that sort of competition. They believed that it was an unhealthy competition that gave more chances to the bigger fish of the pool. However SEO articles are appreciated by the small scale enterprises owing to its cheapness. If marketing is the art that comprise of maximum creativity than SEO articles are the best test to gauge the creativity of any person.     

            Now companies can create a great show of their expertise, manufactured goods and services with the help of SEO writings. Irrespective of size, companies can advertise their goods or service at a very minimal price. Most important thing is that SEO articles can hit international audience within no time. More so people can read the articles again and again for the same cost, which is not possible for traditional marketing

            Job of SEO article writers is very crucial. Sugar coated information should be given to the readers as the readers will not read the content if they will not find it interesting. They have a vast field to play their strokes. 26 letters of the alphabet and countless words can create a magic, an irresistible magic provided they are used in appropriate way.  

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An Introduction to Internet Marketing and Making Money Online

Internet Marketing

Marketing in Past

21^st century has gifted scores of miracles to the people breathing on this planet earth. Internet is one of those miracles that changed the entire life style of the people. The decade of 70’s has a great importance in the history of mankind. It was the time when the world listened to the buzz word of Internet. World Wide Web was introduced. Internet was considered one of the best inventions of all time. However people had no idea that this internet would change the world. Internet has converted this stretched world into a global village. Later years proved that after the invention of wheel, this invention is going to make history. And the same happened. Within few years every filed is totally reliant on internet. Financial services were very much existed in this world, but after emergence of internet every financial analyst is dependent on the information received by internet. The same case is with teaching and other professions. It is not possible to find even a single field which is not influenced by internet. But the most important field is of marketing. Marketing and promotional activities are as old as the history of communication. Even the ancient people endorse their products, intentionally or unintentionally. The proof of their endorsement is the barter system. How they used to endorse their services? Had the ancient people had the knowledge of marketing tactics? There are series of questions that provoke people to know, but we have to deal with the topic internet marketing, the latest form of marketing.

Internet Marketing       

Online marketing or internet marketing means the marketing and advertising efforts to attract the would be clients by making use of the world wide Web along with electronic mail system to drive straight sales and trading by means of electronic commerce along with sales and trading indications from online forums like world wide web or electronic mails. Most of the companies are making use of online marketing or Internet advertising to endorse their manufactured goods, services and the like to the potential customers.

Why Internet Marketing or Online Advertisement?

Internet marketing or online advertisement is considered one of the best options available for companies to promote their desired product. But the companies and the businessmen were doing the same thing by making use of traditional means of advertisements, such, TV, radio, newspapers, magazines, bill boards hoarding and so on, then why the businessmen and companies are shifting their strategies and why they are making some massive changes in their promotional strategies.

One thing is really clear that the businessman always have a solid reason behind their actions and every intention of the businessman always backed by a rationale and justification. So does with the decision of online marketing. This format of marketing is consider one of the most cheapest and inexpensive format of advertising in this day and age.

Other forms of advertisement have no enduring or long term impacts. An advertisement in newspapers will enjoy a life of few hours, until the paper is in the hands of the readers the ad is alive, as soon as they put the paper in store room the same ad would lose its effect or influence. In the same way, endorsement or promotion via TV and radio at the end of the day lost their worth. Everything is valuable and praiseworthy that can be seen. One the ad faded out it lost the worth. One the other hand, internet marketing provides some great and long lasting formats for advertisements and promotions, such as search engine optimization articles, blogs, electronic marketing, and marketing via emails, last but not the least, social media.

New with Old … An Interesting Combo

Most of the companies are using online marketing along with traditional formats of marketing. The experts believe that the combination of modern and traditional types of marketing can generate more productive results. Experts believe that the online marketing has the potential to attract more and more customers in a very short period of time and with a very low cost, while the traditional means of marketing can ensure the attention of some specific group of people. This amazing combo has lowered the marketing costs of the companies around the globe.  

Some Popular Forums of Online Marketing

Online marketing is really important and playing some great role in the business arena of modern times.  There are scores of forums that can be used to endorse any manufactured goods, company, and individual. Promoters can use famous websites of social networking.  Web sites of social networking are the prime target of the companies and promoters throughout the world. Facebook, Twitter, LinkedIn, yahoo, Hotmail, Gmail, Google and websites like these are the 1^st choice of the companies to promote their products.

Electronic mails are also very important. There are some people who believe that electronic mails or emails are not producing noteworthy results, because people often do not read unknown mails.      

YouTube is another forum to advertise.  Companies can make their videos and post them on this amazing web site. YouTube is one of the most visited web sites and people from different countries can log in to this site.

How to Use Internet Marketing

Anything can generate excellent result if it is done in an appropriate manner. If the companies make an effective plan for internet marketing they can get awesome results. Following are some of the key points to ensure the success of online marketing plan.

·         Learn the tactics of using World Wide Web

·         Create an active blog

·         Interesting articles can raise the numbers of visitors

·         Use appropriate key words in articles or blogs

·         Use proper and relevant images to support your content

·         Try to post regular posts for sustained growth

·         Try to keep your post short and précised

·         Do not use difficult or challenging language

·         Use email marketing properly and regularly

·         Respond to the post as early as possible

·         Revise the content strategy timely

·         Hire some professional SEO writer to write for you