Internet Marketing
Marketing
in Past
21st century
has gifted scores of miracles to the people breathing on this planet earth.
Internet is one of those miracles that changed the entire life style of the
people. The decade of 70’s has a great importance in the history of mankind. It
was the time when the world listened to the buzz word of Internet. World Wide Web was introduced. Internet was considered
one of the best inventions of all time. However people had no idea that this
internet would change the world. Internet has converted this stretched world
into a global village. Later years
proved that after the invention of wheel, this invention is going to make
history. And the same happened. Within few years every filed is totally reliant
on internet. Financial services were very much existed in this world, but after
emergence of internet every financial analyst is dependent on the information
received by internet. The same case is with teaching and other professions. It
is not possible to find even a single field which is not influenced by internet.
But the most important field is of marketing. Marketing and promotional
activities are as old as the history of communication. Even the ancient people
endorse their products, intentionally or unintentionally. The proof of their
endorsement is the barter system. How they used to endorse their services? Had
the ancient people had the knowledge of marketing tactics? There are series of
questions that provoke people to know, but we have to deal with the topic internet
marketing, the latest form of marketing.
Internet
Marketing
Online marketing or internet
marketing means the marketing and advertising efforts to attract the would be
clients by making use of the world wide Web along with electronic mail system
to drive straight sales and trading by means of electronic commerce along with
sales and trading indications from online forums like world wide web or electronic
mails. Most of the companies are making use of online marketing or Internet
advertising to endorse their manufactured goods, services and the like to the
potential customers.
Why
Internet Marketing or Online Advertisement?
Internet marketing or online
advertisement is considered one of the best options available for companies to
promote their desired product. But the companies and the businessmen were doing
the same thing by making use of traditional means of advertisements, such, TV,
radio, newspapers, magazines, bill boards hoarding and so on, then why the
businessmen and companies are shifting their strategies and why they are making
some massive changes in their promotional strategies.
One thing is really
clear that the businessman always have a solid reason behind their actions and
every intention of the businessman always backed by a rationale and
justification. So does with the decision of online marketing. This format of
marketing is consider one of the most cheapest and inexpensive format of
advertising in this day and age.
Other forms of
advertisement have no enduring or long term impacts. An advertisement in
newspapers will enjoy a life of few hours, until the paper is in the hands of
the readers the ad is alive, as soon as they put the paper in store room the
same ad would lose its effect or influence. In the same way, endorsement or
promotion via TV and radio at the end of the day lost their worth. Everything
is valuable and praiseworthy that can be seen. One the ad faded out it lost the
worth. One the other hand, internet marketing provides some great and long
lasting formats for advertisements and promotions, such as search engine
optimization articles, blogs, electronic marketing, and marketing via emails,
last but not the least, social media.
New
with Old … An Interesting Combo
Most of the companies
are using online marketing along with traditional formats of marketing. The
experts believe that the combination of modern and traditional types of
marketing can generate more productive results. Experts believe that the online
marketing has the potential to attract more and more customers in a very short
period of time and with a very low cost, while the traditional means of marketing
can ensure the attention of some specific group of people. This amazing combo has
lowered the marketing costs of the companies around the globe.
Some
Popular Forums of Online Marketing
Online marketing is
really important and playing some great role in the business arena of modern
times. There are scores of forums that
can be used to endorse any manufactured goods, company, and individual. Promoters
can use famous websites of social networking. Web sites of social networking are the prime
target of the companies and promoters throughout the world. Facebook, Twitter,
LinkedIn, yahoo, Hotmail, Gmail, Google and websites like these are the 1st
choice of the companies to promote their products.
Electronic mails are
also very important. There are some people who believe that electronic mails or
emails are not producing noteworthy results, because people often do not read
unknown mails.
YouTube is another
forum to advertise. Companies can make
their videos and post them on this amazing web site. YouTube is one of the most
visited web sites and people from different countries can log in to this site.
How
to Use Internet Marketing
Anything can generate excellent
result if it is done in an appropriate manner. If the companies make an
effective plan for internet marketing they can get awesome results. Following
are some of the key points to ensure the success of online marketing plan.
·
Learn the tactics of using World Wide
Web
·
Create an active blog
·
Interesting articles can raise the
numbers of visitors
·
Use appropriate key words in articles or
blogs
·
Use proper and relevant images to
support your content
·
Try to post regular posts for sustained growth
·
Try to keep your post short and précised
·
Do not use difficult or challenging language
·
Use email marketing properly and
regularly
·
Respond to the post as early as possible
·
Revise the content strategy timely
·
Hire some professional SEO writer to
write for you
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