How to Run Your Blog Off of Outsourced Content Creators?

Publishing new content consistently is critical for the success of your personal or business blog. It is the most proven and effective way of marketing your business, but unfortunately writing new content is not as easy as it is seems. Just like running your blog, writing content requires time, tremendous efforts and patience, which most blog owners do not have or lack in some area or another. Outsourcing content is a smart solution to meet your content creation goals, but this route is often blighted by reports of language divides and quality. In this article you will learn how to outsource your article and content creation completely so you don't have to worry about it ever again. First check out this video about billionaire investor Warren Buffet and his views on outsourcing.

Cost is an important aspect to consider for any business, and in terms of creating content; there are two options – In-House Content Creators or Outsourced Content Creators. Using in house copywriters is often the expensive route to explore for many reasons including cost of living, experience, etc. However, outsourcing your content writing tasks is also highly recommended, and in fact 40% of blog owners in the United States alone rely on this stream of content creation.  

In fact, there are a number of content writing firms across the globe that compose content at a fraction of the price of In-House content creators for many reasons, particularly cost of living.  For example, a meal for two at a mid-range restaurant in the United States costs no less than $50, but that amount can also feed a family of four in a mid range restaurant in a foreign country, and that’s including a cab ride to and fro. 

That said, there are a few things to keep in mind when running your blog off outsourced content creators, and the tips below will help you avoid the chances of receiving botched content. When looking to outsource your content, you will be spoilt for choice, but there are few things you can do to get the best source. Before you outsource your content, you as a blog owner must be sure about the style, tone and voice you’d like to display on your blog. Once you’re affirmative with respect to the quality of content, you will be more comfortable and clear in conveying it to your content writing agency. There are a number of content writing agencies that you can outsource your article writing and content creation to. Some of the content creation firms include:

• www.whitehorsedigital.co.uk
• www.mediablaze.co.uk
• www.writemysite.co.uk
• http://www.snack-media.com/2012/01/article-writing-why-use-a-professional-copywriting-agency/

Next up is cost, which is probably the most important reason you’re considering outsourcing your content writing tasks to begin with. Regardless of the country you outsource to or price you pay for the content, quality is one element that cannot be toyed with no matter how pleasing the price may be. Your blog is your voice online, and saving a few dollars in a tradeoff for low quality content is absolutely detrimental to your reputation. Quality comes with a price, and even though you don’t want to pay an arm and a leg, you need to set a benchmark for what is acceptable and at what cost! To save money you could use freelancers that you find from online job sites. Some sites include:

• www.elance.com
• www.odesk.com
• www.fiverr.com
• www.seoclerks.com

The most important asset of any content writer or company whether big or small is their portfolio, and is what you need to peruse combined with their references to make a profound choice. Although references are a great way to gauge the reputation of the outsourced content agency, some may not be able to produce them as most of their work is catered to several clients rather than a single one. However, a healthy portfolio speaks volumes about the company in terms of quality and their language proficiency. A portfolio will contain samples on various niches, but it is important to focus on those that are relevant to your subject especially if you’re topic requires a fair amount of research. Content companies often claim that they are able to write on virtually any subject, but if Einstein could write on farming, hybrid farming would have been conceived decades ago.

The primary goal of looking at a portfolio is to judge whether the content company is able to deliver articulate content in a professional manner, and words that will surpass your expectations. After you’re satisfied with the portfolio, the next aspect to address is originality. Content that is not exclusively written for you or not unique is no good for SEO value or for your blog. To avoid getting refurbished or duplicate content, it is best to have the content agency provide you with a plagiarism report, which is rather standard practice these days. This report must be generated from a reputed plagiarism detection program and not one that is open source and or inaccurate.

Although it has become the norm for most content companies to provide a NDA (Non Disclosure Agreement), it is you who needs to ask for it before making a commitment. A standard NDA will highlight most of what is mentioned above, but will also include timescales and the fact that your content will not be used or reproduced in any form even in personal portfolios.

To further streamline your content writing tasks, many outsourced content providers will offer to publish them as well, but again this is something that you need to agree upon before the job commences. There may be a nominal fee involved for posting the content to your desired blog platform, but is definitely worth the price for most blog owners. Generating content is a time consuming task that can be used to focus on other revenue generating areas of your blog. This is why outsourcing your content may be a good idea, but it is important to get meaningful vocabulary at the right price.

Moreover, you need to establish a content strategy or what you want to accomplish with the content. Are you looking for mediocre content to simply fluff up your blog or content to boost your SEO presence and eventually increase your brand awareness? Simply put, the outsourced content agency must be able to provide you with content that translates your blogs mission and goals into revenue. 

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Outsourcing and How to Use it Effectively

This is what the big companies and top dogs do. Have you ever wondered why some phone companies, when you call up their customer service have people who are Indian or Filipino answering the phone. The big phone companies usually outsource their call centre work to external companies in India or the Philippines to save costs and serve their customers more effectively. This is in a nutshell, what outsourcing is. It usually is when you hire someone from the outside to do the work for you and you pay them a fee. Outsourcing saves a lot more time and makes you much more productive. When you outsource you can get someone more skilled then you on the job, thus producing better results. It is most likely you will outsource to someone who has expertise in his chosen field and in the long term it does save you money because you will not have as much costs.

However outsourcing does not come without its disadvantages. If you need to share private information you have a risk of exposing confidential information. Also the person that you have outsourced to may deliver the finished product late or even produce a sub-standard piece of work which you cannot use. You would not be able to physically check what he is doing and so their is less customer focus.

Hiring freelancers is one of the best decisions someone can make for their business. A freelancer is someone who works for someone as a contractor and is paid by that person to work for them.
Find whoever you are looking for when looking for a freelancer. There are many different aspects that a freelancer could help you with.

Here are some task you could outsource to a freelancer and get done much quicker. You could build a whole website, you could outsource you entire SEO, you could get your logo designed including any other graphics design work needed, get an app built completely from start to finish, get articles written, virtual assistance work, basically anything you think off, you can outsource it!

There are many websites out there that offer outsourcing and freelancing services. This ranges from hiring programmers to hiring graphics designer. You can chose how much to pay the freelancers depending on your budget. This can either be on an hourly basis or on completion of project.

Websites that offer outsourcing services include:

Elance - This is one of the most popular outsourcing websites. Here you can find everything for your business from accountants to web developers and mobile app developers. You can save a lot of money using Elance to build your business. We use Elance to maintain and develop our website.

Odesk - Odesk is an Elance alternative but generally specialises in web programming and mobile app programming. Although they do have freelancers that offer SEO services, Logo design, translators and virtual assistant.

Fiverr - Fiverr is different from normal outsourcing websites as users make money by completing mini tasks or gigs as they like to call them. This can include completing banklinks, simple SEO work, logo design, promotional work. The only catch is you have to get it done in $5. You'll be surprised at what you can get done for a fiverr.

Virtual Staff Finder - Virtual Staff Finder is a service started up by Internet Entrepreneur Chris Ducker and it helps you find a Virtual assistant for your business by from India or the Philippines. You pay them a fee and they find you the best virtual assistant according to your needs. Slightly more expensive option.

Mechanical Turks - This website is owned by Amazon however this site is similar to Fiverr. Users post HITs (Human Intelligence Tasks)  and get access to a 24x7 workforce and pay only when you are completely satisfied.

Ten Bux - Ten Bux is a website which is also similar to Fiverr however they charge $5 or $10

There are a whole bunch of other micro-task websites but they are less popular. They include; Gigme5 , Gigs Bull, Microworkers, and Fitty Town among many others.

How to get Virtual Assistants to manage your business

Want your own virtual assistant to manage your business? There are loads of people out there who are already doing this with major success and are making millions from their virtual assistants. You'd be surprised at all the tasks you can assign your virtual assistant.. A virtual assistant is basically your own personal assistant who is totally online. It is a bit like the real world, you can't run everything on your own, some things you will need help on.

Virtual employees have various skills sets, experience and knowledge and they can do general administrative work such as check email, post updates on your social media websites, research, data entry, blog management, flight bookings, article writing, design graphics and much more.

If you find a really good VA from India or the Philippines, you will find that some of them charge $3-$5 an hour (£2-£3 an hour) which is ridiculously cheap and would benefit your business so much.

Use elance, odesk, or Virtual staff finder to find virtual staff for your business and create your own empire. When you hire your VA make sure you set out clear guidelines on what they need to do and don't assume they already know something as this just creates confusion and wastes time. Make sure you give them clear instructions. Also give your VA a reasonable deadline and don't be on their back too much. This overtime will build trust with your VA and overtime as you and your VA get to know each other, you will create more of a bond.

Implementing a virtual assistant for your own business can be a very worthwhile investment as it will save a lot more time. If you use VAs to your advantage you can build an empire of workers to work under you while you do nothing. Check out this article about a couple from America who have created multinational companies with outsourcing.

We hope you enjoyed this article and hope this expanded your knowledge on outsourcing. Are you confused about outsourcing? Ask in the comment section below and we'll answer it. If you liked this article then please share it!