Publishing new content consistently
is critical for the success of your personal or business blog. It is the most
proven and effective way of marketing your business, but unfortunately writing
new content is not as easy as it is seems. Just like running your blog, writing
content requires time, tremendous efforts and patience, which most blog owners
do not have or lack in some area or another. Outsourcing content is a smart
solution to meet your content creation goals, but this route is often blighted
by reports of language divides and quality. In this article you will learn how to outsource your article and content creation completely so you don't have to worry about it ever again. First check out this video about billionaire investor Warren Buffet and his views on outsourcing.
Cost is an important aspect
to consider for any business, and in terms of creating content; there are two
options – In-House Content Creators or Outsourced Content Creators. Using in
house copywriters is often the expensive route to explore for many reasons
including cost of living, experience, etc. However, outsourcing your content
writing tasks is also highly recommended, and in fact 40% of blog owners in the
United States alone rely on this stream of content creation.
In fact, there are a number
of content writing firms across the globe that compose content at a fraction of
the price of In-House content creators for many reasons, particularly cost of
living. For example, a meal for two at a
mid-range restaurant in the United States costs no less than $50, but that
amount can also feed a family of four in a mid range restaurant in a foreign
country, and that’s including a cab ride to and fro.
That said, there are a few
things to keep in mind when running your blog off outsourced content creators,
and the tips below will help you avoid the chances of receiving botched
content. When looking to outsource your content, you will be spoilt for choice,
but there are few things you can do to get the best source. Before you
outsource your content, you as a blog owner must be sure about the style, tone
and voice you’d like to display on your blog. Once you’re affirmative with respect
to the quality of content, you will be more comfortable and clear in conveying
it to your content writing agency. There are a number of content writing agencies that you can outsource your article writing and content creation to. Some of the content creation firms include:
- www.whitehorsedigital.co.uk
- www.mediablaze.co.uk
- www.writemysite.co.uk
- http://www.snack-media.com/2012/01/article-writing-why-use-a-professional-copywriting-agency/
Next up is cost, which is
probably the most important reason you’re considering outsourcing your content
writing tasks to begin with. Regardless of the country
you outsource to or price you pay for the content, quality is one element that
cannot be toyed with no matter how pleasing the price may be. Your blog is your
voice online, and saving a few dollars in a tradeoff for low quality content is
absolutely detrimental to your reputation. Quality comes with a price, and even
though you don’t want to pay an arm and a leg, you need to set a benchmark for
what is acceptable and at what cost! To save money you could use freelancers that you find from online job sites. Some sites include:
The most
important asset of any content writer or company whether big or small is their
portfolio, and is what you need to peruse combined with their references to
make a profound choice. Although references are a great way to gauge the
reputation of the outsourced content agency, some may not be able to produce
them as most of their work is catered to several clients rather than a single
one. However, a healthy portfolio speaks volumes about the company in terms of
quality and their language proficiency. A portfolio will contain samples on
various niches, but it is important to focus on those that are relevant to your
subject especially if you’re topic requires a fair amount of research. Content
companies often claim that they are able to write on virtually any subject, but
if Einstein could write on farming, hybrid farming would have been conceived
decades ago.
The primary goal of looking
at a portfolio is to judge whether the content company is able to deliver
articulate content in a professional manner, and words that will surpass your
expectations. After you’re satisfied with the portfolio, the next aspect to
address is originality. Content that is not exclusively written for you or not
unique is no good for SEO value or for your blog. To avoid getting refurbished
or duplicate content, it is best to have the content agency provide you with a
plagiarism report, which is rather standard practice these days. This report
must be generated from a reputed plagiarism detection program and not one that
is open source and or inaccurate.
Although it has become the
norm for most content companies to provide a NDA (Non Disclosure Agreement), it
is you who needs to ask for it before making a commitment. A standard NDA will
highlight most of what is mentioned above, but will also include timescales and
the fact that your content will not be used or reproduced in any form even in personal
portfolios.
To further streamline your
content writing tasks, many outsourced content providers will offer to publish
them as well, but again this is something that you need to agree upon before
the job commences. There may be a nominal fee involved for posting the content
to your desired blog platform, but is definitely worth the price for most blog
owners. Generating content is a time consuming task that can be used to focus
on other revenue generating areas of your blog. This is why outsourcing your
content may be a good idea, but it is important to get meaningful vocabulary at
the right price.
Moreover, you need to
establish a content strategy or what you want to accomplish with the content. Are
you looking for mediocre content to simply fluff up your blog or content to boost
your SEO presence and eventually increase your brand awareness? Simply put, the
outsourced content agency must be able to provide you with content that translates
your blogs mission and goals into revenue.
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