Understanding what Copywriting is

Copywriting is the act of writing a persuasive sales letter or page, brochure, leaflet or anything in fact that persuades the customer to buy the product you are trying to sell. This is a very hard skill to master however once you master this skill it will be very easy for you to sell products online. An example of a excellent copywriter is Kelly Felix who was creator of The Rich Jerk. Here is a little video of an advertisement for The Rich Jerk:

Kelly Felix used successful copywriting techniques and at his peak was making millions of dollars. Becoming a good copywriter and writing something good is an art. Write a good sales page and you could persuade thousands of people to purchase your product, however write a bad sales page and you could lose more than just customers.

Here are some sure-fire ways you can become a good copywriter and sell more.

What makes a good copywriter

Simplicity

Simplicity sells. No fancy gimmicks and tricks. Just keep it simple and share the main statistics and facts. Get to the point. For example, Apple have simple commercials that are easy to understand.

What is the iPad Commercial by Apple

Conversational Approach

A good copywriter makes it sound like he is actually involving the reader and talking to him. He makes it sound like he is speaking directly to him and he is in the room with him. For example, 'I was very fat before, I know how you feel, I used to feel like this until I used Rat Poison, it changed my life."

This helps you find common things with the reader and makes the reader more comfortable as they think you have been through the same problem. Use this tip effectively and watch the number of sales for your product go up.

NLP

NLP stands for Neuro Linguistic Programing and is a phycology method used to program the mind. If you use specific set of words you can persuade people to do and buy things more. If you use words like 'Close your Eyes', 'Imagine', 'Feel like you are here', those are all words that will persuade the user to purchase your product. When writing your sales pitch try involving all five senses in some way.

Be Honest

Sometimes being honest works, and with copywriting if you honestly tell your users the benefits and features that come with buying your product, then you may receive an increase in sales.


A Brilliant Example of an Honest and Simple Ad

Make it Sound like they are Saving Money

Everybody likes saving money, right? So let your users know they are saving almost half price of the original price of the product and get them to feel privileged they are receiving it for that much. For example, "50% off this product, ends tonight, you don't want to miss it!"

Your Turn

It is now your turn to make a mark on the map. Make a good sales page and start selling your product. You know how to do it, now all you have to do is implement what you have learnt. Shouldn't be hard. If you have any of your own tips, please share it with us in the comment section. Also please share this article with your friends, family, cat and dog, Share it with anyone and everyone. Spread the Word!