What is Search Engine Optimization (SEO)

The Internet is full of words that most people don't understand. Many people do not know or fully understand what SEO is or what it does. SEO or Search Engine Optimization is basically when a website improves its viability in a search engine' search result such as Google or Yahoo. If it is higher ranked on search engine results pages and it is frequently on in search engine results, it will receive more visitors and more traffic from search engines. In this article we will explain what search engine optimization is and how to use it effectively, by the end of this article you should be a SEO expert!

Basically Google and other major search engines want to display quality links in their search results. There is a lot of...well how do you call it, Shit websites on the internet. But to differ from those shit websites, you have to put good quality content and also good backlinks. Backlinks are incoming links from websites or webpages. So in simple terms it is websites that link to you from their website. Search engines rank based on authority on the website and good content and quality backlinks equals a good website with authority

Search engines are like the Yellow Pages of the internet. They keep everything organised and make it easier to find different websites. It is regularly searching through 30 trillion individual pages and constantly increasing. Although Social Media websites such as Facebook and Twitter do help get in traffic, Search engines get the majority of traffic in and if you do not optimize your website for search engines you are losing out on quite a bit of traffic.

How Search Engines operate?

To know about SEO it is better to learn how a Search Engine operates. Search Engines operate in two ways - Crawling and building an index and calculating how relevant a site is by content to provide answers. Crawling is basically the search engines going from page to page and site to site, trying to find pages. Website owners have the option whether they want their website to be crawled or not. The pages are then sorted out by content and quality. All this information is tracked in a large database called the index which has over 100 million gigbytes of data,

When you search on Google for something like "guitar" for example, Google will use the algorithms and look for clues to understand what it means. Based on the clues it will then pull out the relevant results from the index. The results are then ranked according to many things such as site quality, content, age of content, etc. The results are then on your computer screen, tablet, phone, or whatever you use to access the internet.