Ten Tips to get to the Top of Search Engines

Getting to the top of search engines can be really challenging. For some people it is their dream to get to the top of the search engines. If you receive traffic from search engines it can be beneficial for you as it will bring a lot of traffic towards your website however getting traffic through search engines is not the only way to get traffic.

It can be hard to get started with getting found by Google and Co but once you have it does get a lot more easier. In this article you will get the know our top ten tips on getting to the top of search engines and how to stay at the top.

10. Write your content for humans, not search engines

You might have heard this one before but it really is important. Search engines base it on the keywords that people type in. If you use too many keywords and write just for search engines, most search engines would penalize you. It is best to write for your target audience instead of search engines. You should find out who your target audience is if you don't. Once you start writing your content for your target audience, you sites performance should go up.

9. Make sure you have a good domain name

Having a good domain name helps get to the top of search engines. Make sure whatever the name you choose it has something to do with the topic of blog. For example if your blog is about golf, you should have the name in your URL like www.ilovegolf.com. To get a good domain name at a cheap price at GoDaddy.

8. Have a good URL Structure

If you have a good URL structure for your website then your SEO is much better. Google gives more plus points if you have a good URL structure. For example which one is better;

www.themarketingguy.net/search-engines

www.themarketingguy.net/gh4582dhfsx

The first one is better because it describes what the page is going to be about, it tells you the page will be about search engines and this helps the search engine rank your page better. On the other hand the second one is just a bunch of random numbers so it won't benefit you in terms of SEO. So always remember to change the name of your URL to get ranked better in search engines.

7.  The Title of your Page

Getting the title of your page is very important. Search Engines take the title as a main thing and the title is what makes users click your website in search results. Have a good title and you will start to get better results. If you had a page about getting to the top of Google, an example of a good title would be;

How to Get to the top of Google

x ways to improve your ranking in search engines

A good title is descriptive and uses keywords that its users may be using. Use Google's Keyword Planner to see what keywords are popular. Also be sure to fill in the description and the META tags to let Google and other search engines know about your new content. Find out more about META Tags. Don't just stuff keywords in for the sake of it, you will get penalized for it. Yeah we know, search engines are really strict...

6. Get Social!

If you haven't already get social. Get a Facebook and Twitter account running for your website and start sharing your content on their as well. Google are using the Google +1 Button and it does place some significance on search engine results. 

Search Engines do rank content based on shares and retweets on Social Media websites.

5. Don't Duplicate Content and Copy Content from other websites

This is a big no-no. For one your website will look unprofessional and if you copy from another website people will not see it as an authority website and instead of gaining more traffic and visitors, you will end up losing more traffic. 

Google have not confirmed that they penalize websites but don't take the risk. Trust us don't do it, it's not worth it!

4. Guest Posting and Guest Blogging

Guest Posts are the classic way of getting your website ranked on search engines and it still works wonders. The Concept of Guest Blogging is simple really, you write an article for another blog which may be about anything and you post a link for your site at the end of the article which users can go to. 

It may be slightly harder to acquire guest posts but they do carry more authority for the search engines and your site will be ranked higher. 

Here is a great article that teaches you how to write an effective guest post.

3. Give away something FREE

Giving away something for free will not only build followers for your blog or website but it will also help your site rank better on search engines. Let me explain. People love free stuff. So they will be using FREE as a keyword to look for sites offering free stuff. Free is one of the most searched for term on the internet and people.

You can give away anything for free. Do you have any ebooks you would like to offer for free? Can you make your own Wordpress theme? Offer it for free. Your website will benefit from it.

2. Share your Site with everyone!

Make sure you spread your website and share it on a range of different websites. You could write Press Releases, Write articles on Article sharing websites, Share on Facebook, Twitter, Linkedin and share on Social Media websites like StumbleUpon, Digg and Delicious.

Get your visitors to share it on social network and social media sites and Google and other search engines will rank your site higher. 

1. Quality over Quantity

Writing quality posts will be better then writing a lot of posts. Google rank content based on quality and relevance of what the user is searching for. If you answer everything that the user is looking for in their search then Google will rank your site higher than the rest. It might be hard to write a quality article but it will be worth it.

Check out this article on how to write a quality article.

Do you have any of your own tips. Share your tips with everyone in the comment section below, we would love to hear from you!

An Introduction to SEO : Beginners Guide to Search Engine Optimization

No one can resist the power of words. Most of the time, we do not have the idea of power and influence of words. No one can deny the ultimate authority of written words. These are the written words that make history and let the people of modern time know about what they never knew. Written words are the sources of knowledge and information. Before the boom of World Wide Web, books were considered the best friends of human being. Later on World Wide Web came and changed the philosophy of people altogether. Earlier it a considerable number of people from right wing believed that owing to mounting mania of internet and online stuffs people would lose their right to knowledge. However, time has proved their theories or perception completely wrong and set their logics aside. World Wide Web has been proven a great source of information and sharing ideas with wide range of likeminded people. Although internet has changed the character of our day to day tasks, however marketing is among some of the most influenced areas.

What is SEO article writing? What does it really mean? What are the aims behind SEO writings? There are countless questions one may ask from a SEO article writer. SEO is basically an abbreviation that means Search Engine Optimization. SEO is basically a kind of marketing technique specially designed for World Wide Web or internet. In simple words we may say that Search Engine Optimization or SEO is a specific online marketing. SEO unite the philosophies or doctrines of “search engine optimization.” SEO writing is not simple writing. Search Engine Optimization is really very technical game rather we may say that SEO writers have to play with few words with the intention of conveying their massage to wide range of targeted market. They have to use few Key Words along with some really informative and useful content.

What is search engine optimization? How it works? This is not a hidden fact to any further extent. People are very much aware of this term. It is the procedure of refining the capacity and the excellence or the class of the traffic to any specific world wide web from different search engines by means of natural results of searches. Generally, it is believed that the earlier any web site is offered in the results of search or the greater it positions, the more search parties and information seekers will click on the URL of that web site.

Advertisement is not new. People are used to it. People were familiar with this term even when there is no internet or when they have limited sources of entertainment and information then what SEO is doing. This topic needs thousands of words and articles to deal with the most recent marketing mania of our times.Certainly innovation is the key to success.  Human psyche can never remain satisfied with any specific thing. Maybe this is the reason that human beings want to discover new ways of doing the same jobs. SEO article writing is also one of the finest examples of this fact. The SEO article usually utilize to promote or endorse companies, manufactured goods, services or individuals with the aim of increasing  the exposure of the companies, manufactured goods or service and so forth

In the present day Marketing is not the same as it was in the past. Bearing in mind the most important fact that the people are not confined to limited sources of entertainment, marketers and promoters changed their strategies. They are more focused on internet and online marketing. The landscape or the arena of modern and contemporary marketing is fluctuating as quickly as possible. Companies are trying to keep up with the pace of technological advancements.

A bit of topic, but still funny!

Last few decades has witnessed some massive advertisement campaigns from the local and international companies. According to experts and financial analysts companies had spent trillions of dollars every year for promotional activities. Economic recession realized them that the time has come to cut down the budget of advertisements and marketing. It was then when the business minded people recognized the true and the hidden potential of internet and they started moving towards internet marketing. This shift increases the importance of SEO article writings. Marketing experts believe that this form of marketing is far better than the traditional and out dated styles of marketing.

            The best thing about SEO articles is that it is really cheap and people can avail the opportunity to advertise their manufactures good, service and so on. It will not be wrong to state that SEO articles are providing and equal playing field to every company. The traditional ways of marketing were expensive, as a result small companies and entrepreneurs could not play with the promotional tools. On the other hand, business giants usually took the advantage of their surplus capital and spent heavy amounts on marketing. Communication experts and the opinion of propaganda experts were not in favour of that sort of competition. They believed that it was an unhealthy competition that gave more chances to the bigger fish of the pool. However SEO articles are appreciated by the small scale enterprises owing to its cheapness. If marketing is the art that comprise of maximum creativity than SEO articles are the best test to gauge the creativity of any person.     

            Now companies can create a great show of their expertise, manufactured goods and services with the help of SEO writings. Irrespective of size, companies can advertise their goods or service at a very minimal price. Most important thing is that SEO articles can hit international audience within no time. More so people can read the articles again and again for the same cost, which is not possible for traditional marketing

            Job of SEO article writers is very crucial. Sugar coated information should be given to the readers as the readers will not read the content if they will not find it interesting. They have a vast field to play their strokes. 26 letters of the alphabet and countless words can create a magic, an irresistible magic provided they are used in appropriate way.  

Thanks for reading, If you like this article then please share it with your friends and family. Spread it like AIDS. Have something to say, then we would love to hear from you, please comment below!   

How to use META Description Tags

Don't know anything about SEO? SEO can be very confusing and the best of people can get bemused about it. Not to worry, we are here to explain in more in depth and help you out on this topic.

SEO is one of the most important things you can do when creating a new website. Search Engine Optimization or SEO in short is used to bring more traffic to your website through search engines. The more SEO you do for your website, the higher search engines will rank your page and the more page hits your website will receive.

Search Engines are kinda like phone directories like The Yellow Pages. Like The Yellow Pages these Search Engines categorize each website an making sure that the websites are correctly sorted. Then when someone searches for your website, product or service, they will come up with your name and website and you will be able to supply them

The good ol' Yellow Pages

In this article we will talk about META description tags and what each of them do and why you need to use them. People often get confused between META description tags and META keywords. META keywords are keywords that are used to describe the site. META keywords used to be used in SEO but now they are no longer used by Google. A META description tag in HTML is the 160 character snippet used to summarize a website's content. Search Engines use META descriptions in search engin results to let users know what the website is about. For example online auction site eBay's meta description is;

"Buy and sell electronics, cars, fashion apparel, collectables, sporting goods, digital cameras, baby items, vouchers, and everything else on eBay"

The META description used for eBay details everything that eBay do and all the main things you can find on eBay such as 'electronics', 'cars', 'digital cameras' and 'vouchers', at the end it says 'and everything else on eBay'. This means that eBay have and sell near enough anything and that you can buy anything and everything from eBay.

If your website is for instance, about heavy metal music, your META description would be something like;

"Get all the information you want about all the top heavy metal bands and music. Find the artist and album you are looking for and listen to songs for free."

As you can see from this description the words 'heavy metal' have been inserted into the description as this is one of the primary keywords that people would use. Other words such as 'music' , 'artist' and 'album' have also been included while at the end it states all songs can be listen to for free.

It is compulsory to use a META description tag because it gives users an insight into the website and the user can read a little summary about the website and find out more about it. This little paragraph may be the difference between the user clicking on your website or not. In the META description you should insert keywords into the paragraph while ensuring not to go overboard on using too many.

Think of the META description as an advertisement for your website and you have to sell your website and tell people what it is about. What would you write about your site? How would you describe your website? These are both very good questions and you should know the answer to them. The META description is the thing that people read in the Search engine result page or SERP and use to judge whether a site is worthy of clicking on or not. When writing your META description make sure you use your primary keywords and include them into the META description. Also try to include action verbs that will make your readers want to do it. For example; include words like read, do, learn, move, run, etc. Including words like these will make the reader want to do it, its like a magic trick.

Avoid using too many keywords and the same words and trying to stuff it in all together without it making coherent sense. Read through what you have written for the META description, if it doesn't make sense to you then how is it going to make sense to someone else reading it.

Keep in mind that META descriptions have nothing to do with whether your website is ranked higher in search engines like Google and search engines completely disregard META description tags when considering the ranking of a website. Check out this article by Google and it tells you all about it.

However it isn't always necessary to write a META description tag for your website. If you don't write a META description tag for your website then the search engines will just extract the best keywords from your website that describe your site and use them. This isn't usually a bad thing either. Normally we use this rule to judge whether to implement META tags or not. If the article contains less than four keywords than it is wise to use META tags, if you have more than four keywords then it is best to let it go with the search engine and leave out the META tags.

We hope you have found this article useful and if you need any more help or would like to add your thoughts about META descriptions and SEO, please comment. Thank you for taking the time to read this article.


For more information on META descriptions please go to W3Schools

Search Engine Optimization: Link Building

When it comes to SEO and link building people tend to get confused. They don't know where to start with SEO and some people will just outsource the work to a marketing agency for them to improve their ranking on the search engines. But if you do it for yourself, you will increase your own knowledge and expertise in SEO while also saving money! In this article, we will talk about link building and what it is. We will also tell you some link building techniques you can use to improve your websites page ranking and get traffic from search engines. Anyway lets get started and learn about Link building.



This is how Link building was done in the 'olden days

Links are very important when it comes to search engines because it tells the search engine whether the site has the authority on that topic. if you increase the number of inbound links to your website it will generally increase your page ranking on search engines, thus giving your site more traffic. Link-building is when you get an external site to link to a page on your website.

Link building is important to search engines because it helps major search engines to rank your website. Don't take our word on it. Google say; "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." There are many different types of links your website can use to increase its page ranking in search engines and we will show you how to do it.

Reciprocal link is when two websites have agreed to place links between their websites while having their share of the traffic. For example Person A places a link of Person B's website while Person A also does the same thing and places a link on their website. This way the websites are both reciprocally linked. Putting your website on link directory websites doesn't seem to increase your traffic anymore either. So don't waste your time and money on link directory websites and just use the normal techniques of link building.

Getting on to Forums and using the signature option helps as well. Using the Forum Signature can build your outbound links up and search engines use this to pick up and thus your site gets more traffic. Pretty cool trick, huh? You should also participate in forums regularly and contribute to them. Users of forums could see your a knowledgeable person it your subject and visit your Forum Profile and see your website link from there. So make sure you fill in your profile properly.

Social Bookmarking is a great way to link build and get more page ranking by search engines. A Social bookmark website is a place where users can save and bookmark their favourite websites and organise the websites for everyone to view. These websites are highly regarded by search engines and using this is a very effective way to gain traffic. Social Bookmark websites are also regularly scanned by search engines. Some Social Bookmark websites are:

• Twitter
• Reddit
• StumbleUpon
• Digg
• Pinterest
• Scoop.it
• Delicious

Blogs are also a very effective way of gaining backlinks and for link building. Use Blog Comments to your advantage. We don't mean spam other blogs with your link. Comment and contribute to other blogs and users will click and look at your website in the signature section of your post. If your comments are helpful and make you sound clever and knowledgeable then users will want to see what else you have to say.  Its just common sense, really.

Directory Link building is another technique you can use to optimize your website to search engines. A Website Directory is a directory which contains links to different websites and categorises the websites and organises the links.  You can submit your website to these website directories to gain more traffic and increase your backlinks. Some popular Website directories are:

• Incrawler
• DMOZ
• Family Friendly Sites
• Splash Directory
• ALS Links
• Clush
• Yahoo Directory

Get friends and family to link to your website if they have popular sites. It will help increase your page ranking. Think about it, if you get 5 of your friends to link to your website, it will increase your traffic enormously. Remember always create great quality content that will be compelling to read and people will share it and link to your website. This way you will create more backlinks to your website.

If you use Press Releases to your advantage it can benefit your website by tenfold. Writing a press release for SEO is great because it combines both PR and SEO to generate leads and traffic to your website. Here are some good Press Release websites;

• NPR
• Betanews
• PR Log
• PR.com
• PR Leap
• Thomasnet
• Free Press Release

Search engines are picky, but if you know their criteria and what they look for it is easy to use them to your advantage.

If you liked this article and found it interesting please share and comment this page. Have you got any other techniques or do you have any questions? Please leave a comment and we will get back to you.

What is Search Engine Optimization (SEO)

The Internet is full of words that most people don't understand. Many people do not know or fully understand what SEO is or what it does. SEO or Search Engine Optimization is basically when a website improves its viability in a search engine' search result such as Google or Yahoo. If it is higher ranked on search engine results pages and it is frequently on in search engine results, it will receive more visitors and more traffic from search engines. In this article we will explain what search engine optimization is and how to use it effectively, by the end of this article you should be a SEO expert!

Basically Google and other major search engines want to display quality links in their search results. There is a lot of...well how do you call it, Shit websites on the internet. But to differ from those shit websites, you have to put good quality content and also good backlinks. Backlinks are incoming links from websites or webpages. So in simple terms it is websites that link to you from their website. Search engines rank based on authority on the website and good content and quality backlinks equals a good website with authority

Search engines are like the Yellow Pages of the internet. They keep everything organised and make it easier to find different websites. It is regularly searching through 30 trillion individual pages and constantly increasing. Although Social Media websites such as Facebook and Twitter do help get in traffic, Search engines get the majority of traffic in and if you do not optimize your website for search engines you are losing out on quite a bit of traffic.

How Search Engines operate?

To know about SEO it is better to learn how a Search Engine operates. Search Engines operate in two ways - Crawling and building an index and calculating how relevant a site is by content to provide answers. Crawling is basically the search engines going from page to page and site to site, trying to find pages. Website owners have the option whether they want their website to be crawled or not. The pages are then sorted out by content and quality. All this information is tracked in a large database called the index which has over 100 million gigbytes of data,

When you search on Google for something like "guitar" for example, Google will use the algorithms and look for clues to understand what it means. Based on the clues it will then pull out the relevant results from the index. The results are then ranked according to many things such as site quality, content, age of content, etc. The results are then on your computer screen, tablet, phone, or whatever you use to access the internet.