Permission Marketing - Seth Godin Book Review

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers is a book by marketing guru Seth Godin. This book details how you should use permission marketing into your business as this brings in the most customers. Permission Marketing as you guessed it means getting permission from the customer before you advance to the sales process. Permission marketing can be anything from 'Join my mailing list and get free ebooks sent to you' or 'Like this page and have a chance to win a car'. Permission marketing was a term that was just popularized by Seth Godin has been known for many years before Seth Godin.

Seth Godin is a famous entrepreneur, marketer and blogger who resides in America. Godin founded the site Squidoo in 2006 and Squidoo has since become one of the 500 most visited sites in the world. Godin has authored 15 books and is the author of many best selling books such as All Marketers are Liars and The Dip. Seth Godin is one of the brightest minds out there and you can learn a lot from him.

Seth writes in his book that the normal way that marketers used to get their consumers attention does not work anymore. For example a television commercial playing in the middle of the program you were watching or a telemarketer calling you while you are busy eating, this is called interruption marketing and is the complete opposite of Permission marketing. He goes on to say that in todays day and age, interruption marketing no longer works. He claims using Interruption marketing just annoys your potential customer.

He goes on to say how Permission marketing builds a much long term lasting relationship with the customer, and how it increases trust, brand awareness and also increases the chance of parting with the customers money.

Godin tells us about the four tests of Permission Marketing:
1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?
2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?
3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?
4. Once people become customers, do you work to deepen your permission to communicate with those people?

Also in this jam packed informative book, Seth also includes many real life case studies such as Amazon and Yahoo. He shows how big companies are using permission marketing effectively and gaining more customers through using permission marketing.

The book was first written in 1999 and some readers may find this outdated as some of the examples and case studies used are not up to date and do not include the latest examples. However if you can look past this then this should be no problem for you. Seth also does have the tendency to repeat himself and sometimes he does repeat the same point over and over again. From time to time he also uses contradictory statements in his book.

All in all this is a very well written book that will help you understand the term permission marketing. It will also help you implement permission marketing in your business and help grow your business. It is slightly outdated however that is not such a big issue. Seth is an excellent author and we highly recommend this book as you will end up learning a lot from this book. Please click here to buy this book on Amazon.

Make Money Online - Online Affiliate Guide - Antony Barlow book review

With a title like Make Money Online - Online Affiliate Guide: Building An Online Cash Cow, A Complete Step-By-Step Guide To Affiliate Marketing you might think this is a scam or just a marketing gimmick. However Make Money Online is a very informative book and you will learn a lot from this book. This book is not like the ordinary 'make money online' which just give you the same recycled stuff that you may have already read, this book is actually different from the rest. If you follow the steps in this book you can create your own online cash cow!

Antony Barlow, the author of this book, is a very successful affiliate marketer who earns a lot of money from his authoritive affiliate sites. Antony is a great author and explains affiliate marketing in such an informative method. His step by step guide makes sure you can achieve anything and achieve the goal of building a cash cow.

The author uses simple language to explain to beginners what affiliate marketing is and how to use it effectively.

The book contains all the different techniques and methods that can make you a successful affiliate marketer. The book tells you how to do the initial research, how to find a profitable niche, how to create quality content that people will actually read and website structure. The book also details how to create content that converts which is a skill many affiliates lack.

The book was released in 2012 and I just over 450 pages. At just under £19, some people might think this book is expensive. However for the quality of information you are getting and the things this book teaches you make this book priceless and well worth the price you pay for it.

Check out this video review of the book:

 

 

 

The book also includes an action plan which is very helpful. It contains all the things you need to make a successful affiliate website and this alone is worth the price of the book in my opinion. The book will tell you where you have been going wrong and how to change what you are doing and succeed in it.

 



If you would liked this review and would like to buy the book, then please click here

Mastery - Robert Greene Book Review

Mastery is something very few people achieve throughout their life. When you think of mastery you might think of greats such as Muhammad Ali, Leonardo Di Vinci, Thomas Edison and other famous figures throughout history. While these mentioned were exceptionally talented at their chosen field, they all had mastery in their field.

Mastery is a book by the renowned author Robert Greene who has also written many bestsellers such great book as The Art of Seduction and The 48 Laws of Power. Greene was born in Los Angeles, USA and graduated from the University of Wisconsin-Madison  with a BA in classical studies. Before becoming a successful author, Robert estimates he has worked at over 80 jobs including construction worker and Hollywood movie writer. A great quote by Robert Greene “The future belongs to those who learn more skills and combine them in creative ways.”

In Mastery, Robert Greene discusses and examines great figures past and present such as Charles Darwin, Henry Ford, Freddie Roach - he tells the different traits and factors that made them masters and how you can apply them to your life and become a master in anything. Mastery has reached The New York Times Bestseller list and was also featured in countless publications including; The Huffington Post, CNN Money, Business Insider and Forbes.

For his research of the book, Greene interviewed many different people each successful in their own right. He interviewed people like Paul Graham, Temple Grandin and V.S. Ramachandran . Best Selling author, Tim Ferriss who has written The Four Hour Workweek and The Four Hour Chef also recommends this book highly and says this is one of the best books he has read. Among Tim Ferriss many celebrities and famous figures have praised this book and claim it has changed their life.

The book is just over 350 pages and is packed with useful advice, helpful information and great resources. Mastery was published in 2012 and is the latest book published by Mr Greene. The book is split into six sections and each section deals with different aspects of mastery

Mastery teaches its users many things such as how we should always follow our passion and not just follow a path just for money and fame. Greene talks about following your passion and to be successful truly successful you should follow your passion. Robert gives many examples of people who have followed their passion and gone on to become successful.

He also goes on to tell us how natural talent and skill is not enough to achieve success and mastery. Its all about hard work and persistence and never giving up. He tells us how there are thousands of children who display brilliance, talent and skill but yet few of them go on to achieve. Natural talent or High IQ cannot explain future achievements or success.

Robert Greene tell us how we should all have a mentor how we should learn through existing masters so we can better ourselves:

• Three steps to finding your area of focus
• #1 Connect with your inclinations
• In order to master a field, you must love the subject and feel a profound connection to it. Your interest must transcend the field itself and border on the religious.
• #2 Choose the right career based on those inclinations…avoid the false path!
• A false path in life is generally something we are attracted to for the wrong reasons—money, fame, attention, and so on.
• #3 See your career as a journey with twists and turns. Focus on the long-term
• The road to mastery requires patience. You will have to keep your focus on five or ten years down the road, when you will reap the rewards of your efforts.

You should also focus on the main things in life and focus on mastering them.

• Three steps to finding your area of focus
• #1 Connect with your inclinations
• In order to master a field, you must love the subject and feel a profound connection to it. Your interest must transcend the field itself and border on the religious.
• #2 Choose the right career based on those inclinations…avoid the false path!
• A false path in life is generally something we are attracted to for the wrong reasons—money, fame, attention, and so on.
• #3 See your career as a journey with twists and turns. Focus on the long-term
• The road to mastery requires patience. You will have to keep your focus on five or ten years down the road, when you will reap the rewards of your efforts.

 

 

However it does sometimes read like a self-help book and has tendencies of including those classic self help clichés like 'you can do it' and ' if you put your mind to it...' Some people tend to dislike these old clichés however if you can filter past these then you will benefit from this book.

 

Some of us may never achieve mastery at anything. Realistically it may be either because we are too stupid, too lazy, not enough ambition, too stupid, too happy, not educated enough or have obstacles in place such as looking after children or elderly parents. 

 

Mastery is a great book and if you actually implement the steps found in this book like Always stay focused and Find a mentor. The steps actually do help you and will change your life if you put the steps to action. Many successful people have cited this book as a major influence on their success. If you would like to purchase this book from Amazon please click here.

Now to leave you with a quote from Robert Greene, “The key then to attaining this higher level of intelligence is to make our years of study qualitatively rich. We don't simply absorb information - we internalize it and make it our own by finding some way to put this knowledge to practical use.”

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Awaken the Giant Within - Anthony Robbins book review

Anthony 'Tony' Robbins is one of the most profound and well known self help gurus and author of Awaken the Giant Within: How to Immediate Control of Your Mental, Emotional, Physical and Financial Life . Robbins is a highly successful motivational speaker, author, life coach and occasional actor, when he gets time. The topics Robbins writes about vary, from writing about removing fear and increasing confidence to making more money and taking control of your life. Tony Robbins has been featured in many newspapers, magazines and TV channels including Forbes, Newsweek, GQ, OWN (Oprah Winfrey Network), Fortune Magazine and many other media publications. Robbins is the founder of nine successful companies with combined gross revenues of more than $50 million a year.

Awaken the Giant Within is a very long book measuring at over 500 pages. However Tony Robbins invites - dares - you to take control responsibility for you  to create a life that you will love and cherish and live in accordance to your dreams and desires. Nearly every page is jam packed with advice and strategies you can implement into your life straight away. So you will be able to see change and improvement in a couple of days, if not quicker!

When you see Tony Robbins delivering one of his motivational speeches or if you attend one of his seminars you will see he always delivers them in an enthusiastic and powerful style. You can feel the energy that he brings to stage. Here is Robbins delivering one of his powerful speeches, you should have a feeling of empowerment running through you by the end of the video:

 

 

 

 

As you can see Robbins has an outstanding presence and is very motivational and very knowledgeable about life. A lot of celebrities and famous people have been coached or helped through his books. People include Bill Clinton, Nelson Mandela, Pamela Anderson and many others.

 

In Awaken the Giant Within the author talks about a technique he likes to call Neuro-Associative Conditioning. Robbins tells us that some behaviours we do are because we do because we want to avoid change and associate change with pain and they associate their old behaviour with pleasure. An example might include a person not wanting to exercise because he associates it with too much hard work while he might see just playing on the PlayStation an easier option. Robbins goes on to say that there are six steps to change this behaviour:

 

Decide. He says that to make any change whether physical or mental, we must first make a strong commitment to change.
Get leverage. To start changing and to motivate the person, he/she should make sure they associate their bad and old habits as malicious and painful and their new good habits with joy and pleasure.
Interrupt the old pattern. He uses a very strong neuro-linguistic programming technique. It is a very useful method. If you feel like you are going to go back to your old habit or behaviours do something unexpected to shock yourself.  He writes in Awaken The Giant Within, "Next time you start to feel depressed, jump up, look at the sky, and yell in your most idiotic tone of voice, 'Hallelujah! My feet don't stink today!' A stupid, silly move like that will definitely shift your attention." Robbins frequently compares interrupting patterns to scratching a record so that it will no longer play properly.
Create a new pattern. You must have a new habit to replace the old one with.
Condition the new pattern. The fifth step entails having to keep on repeating the new habit until it becomes a habit.
Test it. Put yourself

Tony uses a lot of Neuro-Linguistic Programming throughout the book and he explains it interrupts our pattern of thought and creates leverage to help and motivate us to stay on track with our new decisions and habits. Leverage is achieved by creating pain to move away in our minds and create pleasure to move towards. This book will help you improve your existing businesses, make you become a better entrepreneur and help you become a better person overall.

He explains the different methods and techniques of Neuro-Linguistic Programming in a way that is simple and understand and very accessible, avoiding getting technical or using jargon.

This is a great book and in my opinion Tony Robbins is a genius. He has also helped millions of people and is a great life coach and speaker. There are many powerful techniques included in this book that if implemented properly can change your life. If you would like to buy this book then please click here to buy it on Amazon.

From Newbie to Millionaire - Christine Clayfield - Book Review

Make Money Online. Work From Home. From Newbie To Millionaire. An Internet Marketing Success System Explained in Easy Steps by Self Made Millionaire. Affiliate Marketing Covered its a very long title for a book that explains everything about Internet marketing and how to become successful with making money online. Christine Clayfield is an author who has successfully made money online and has made a lot of success from opening different businesses. Christine spots many money making opportunities and has met many successful Internet marketers and entrepreneurs such as Tom Hua, Robert Allen, Alan Sugar and Richard Branson. 

From Newbie to Millionaire is book written by a self made millionaire, who went from nothing to making her millions. The book is full of tons and tons of valuable information and content. It is a great book for people who are beginning their journey into Internet marketing because it explains all the basics of making money online and starting your own business online. If you don't know the difference between SEO and affiliate marketing, then this book is for you.

Christine writes in a straight up and honest style. Her writing style is very admirable as she does say throughout the book that becoming a successful Internet marketer is not a walk in the park. She does not give any false hopes claiming to make you millions in 30 days while also telling you about all the scams and tricks marketers use and how you can avoid them.

The author does include many many hours of video lessons available at the end of the book via online resources. This is worth more than the price of the book alone and the video lessons are very helpful. The video lessons are simple 'how to' videos that you can watch over and over again!

The book is slightly on the expensive side but at over 500 pages, we'd say it is worth pay the price for it. This book is full of step by step money making ideas that you can implement into your business and start making money today. Whether you are a newbie in Internet marketing or a seasoned veteran, this book would be very useful to you and you would end up learning a lot from this book.

The author teaches you some useful things throughout the book. Some of the things you will learn while reading the book are:

• How to create your own Internet business from scratch, even if you have no experience or are not computer friendly (she includes screenshots)
• What affiliate marketing is and how to leverage it and use it to your advantage
• How to drive traffic to your website and how to continually grow your site.
• And much more inside the book!

Christine is fully transparent in this book and details the exact method and techniques that she used to bring a continuously flowing income into her bank account. Throughout the book she uses simple, easy to understand language without all the Internet marketing jargon, so you don't need a PhD to understand the book.

Many authors and internet marketers promise false dreams but Christine Clayfield is different and she actually wants to help people achieve their dream and become successful. We cannot stress how good this book is and we highly recommend you buy this book to efficacious in Internet marketing.

Christine Clayfield is the real deal and she is not someone looking to make a quick buck and do a runner. She is here to help you out and wants the best for you. She has put down all the mistakes she has made so you don't have to and she has clearly layered out the book in a easy to read format so it is easier for you to understand.  If you only buy one book on Internet marketing, make sure it is this one because it has highly valuable information and content and will get you started on your journey to financial freedom, if you already haven't started that is.

If you are interested in purchasing this book, then please click here.

Think and Grow Rich - Napoleon Hill - Book Review

When it comes to self-help and motivational books no other book can match the power of Think and Grow Rich. This book is so wildly popular that it has sold over 70 million copies worldwide. Many famous and successful people cite this book as one of their keys to success and many people recommend this book. Think and Grow Rich not only tells you how to get rich, Hill tells you how to adapt the mindset of many successful people and think like a rich person. The book was very first published in 1937.

Napoleon Hill is a famous author and journalist, his best book being the biggest selling book of all time, Think and Grow Rich and The Laws of Success. Napoleon was born in Southwest Virginia, USA and is considered one of the greatest in the success and self-help genre.

The book among telling and teaching you many other things teaches you to clearly know where you want to go in life while also having self-belief in yourself, desire to achieve more in life and the ability to remove and eliminate negative thoughts and focus on the bigger picture and your goals.

“The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat.”

In the original book, Hill uses stories from interviews that he has had and shows how to get successful. He includes many people such as Andrew Carnegie, Thomas Edison, Henry Ford and many other rich and successful people of his generation.

The book was the result of Hill interviewing and analyzing many successful people of his generation and coming up with results. Napoleon Hill was prompted by Andrew Carnegie at the time to research and write a book on this topic.

The book is split into many different steps and chapters to achieve the mindset and achieve success. There are 13 steps in the book and the steps are as follows;

 1. Desire
 2. Faith
 3. Autosuggestion
 4. Specialized Knowledge
 5. Imagination
 6. Organized Planning
 7. Decision
 8. Persistence
 9. Power of the Master Mind
 10. The Mystery of Sex Transmutation
 11. The Subconscious Mind
 12. The Brain
 13. The Sixth Sense

This book tells you how to attain wealth and how to think and act like rich and successful people, it also tells you what to be wary of once you have achieved wealth, success and prosperity. Once you reach your goal and become wealthy, there will be many people who come to you and try to use you just for your new found wealth and success. But you need to filter out the bad people from the good people.

Think and Grow Rich contains many different secrets that you would never of thought of. It also WILL change the way you think about money, wealth and getting successful. It will completely change your mindset if used properly and if all the steps are followed properly.

If you enjoyed this review and would like to purchase the book, then please click here. Lets end this review with a power Napoleon Hill quote;

“When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.” 

Rich Dad Poor Dad by Robert Kiyosaki - Book Review

First published in Rich Dad Poor Dad by Robert Kiyosaki is a personal finance and investment book. The book teaches you how it is necessary to have a education but not necessarily a school education. He tells the story of his two dads, one being his actual dad who is poor and the other being his best friends dad who is a multi-millionaire, and he tells us the lessons he learned from both of them.

Robert T. Kiyosaki is a best selling author, motivational speaker, invester and businessman. He has written over 15 books having sold over 26 million copies. He has also created his own 'Cashflow' board game and he has also created his own range of CDs and software in his 'Rich Dad' series.

Robert Kiyosaki gained major popularity for his books and his teachings. Will Smith said in an interview he was teaching his son about financial responsibility by reading this book. Oprah Winfrey endorsed this book on her show while billionaire Donald Trump co-wrote some books with Mr Kiyosaki entitled Midas Touch and Why we want you to be Rich

In April 2012 Robert Kiyosaki filled for cooperate bankruptcy after losing $24 million and ordered to pay it over to the Learning Annex founder, Bill Zanker. Apparently Bill Zanker made the brand blow up and increased its popularity to what it is and when it came to paying up Kiyosaki never did.

The book tells us about Kiyosaki's upbringing in Hawaii, USA and his personal story. It also teaches us the difference of upbringing of how rich parents would bring up and their children and how poor parents would bring up their children. He explains the difference between assets and liabilities and He goes on to tell us how rich people get their money to work for them while poor people work for their money. He explains all about the basics of finances while also writing in a great style.

Robert has a great way of writing while mixing in anecdotes about his personal life and other peoples lives and also mixing in great lessons along the way.

The author tells us the importance of entrepreneurship and investing. The book focuses on investing and he tells us how important it is to invest in various different things such as real estate and the stock market. Starting off Robert Kiyosaki had great difficulty getting the book Rich Dad Poor Dad published because all the publishers were turning him down while even Barnes and Noble initially refused to stock the book. Slowly it was picked up by the NY Times Best Seller List. Kiyosaki also contributes part of his success to radio appearances and public speaking.

However many people claim the book is full of inaccuracies, wrong information and unrealistic expectations such as start investing from a really young age. He does teach us that the education system is flawed as they don't tell you how to take care of your personal finance.

Throughout the book he contrasts what his poor dad says to his rich dad. For example, if his poor dad say "Love of money is the root to all evil" but his rich dad says "The lack of money is the root to all evil", he follows his rich dads advice and makes money but says his poor dad was morally correct.

If you found this review interesting then please buy the book from Amazon.

The Magic of Thinking Big - David Schwartz - Book Review

An excellent Internet marketer may need some help from time to time. This book put simply will do more then just help you, it will help you achieve your goals, help you manage better, find greater happiness and much more. The Magic of Thinking Big will actually get you to think about the way you currently perform certain tasks and will help you become more productive about it. First we may need an introduction on the author.

David J. Schwartz was an American motivational coach and speaker and was born in 1927. He was a professor at Georgia State University in Atlanta, Georgia, USA. He also had his own consultancy firm which specialised in leadership development and he had a Ph.D.

With over 4 million copies sold worldwide this is one of the most popular books on motivation, setting goals and achieving what you want. This book teaches you how to get the most out of family, work life and your business in terms of getting to where you want. The Magic of Thinking Big  uses many different useful methods and also helps you to change your mindset and attitude towards working.

The book is split into several chapters and each chapter focuses on improving different traits. Some of the things you can learn from this book include; how to build your confidence and overcome fear, how to take action, thinking like a leader and getting over procrastination while also dealing with many more problems.

This book is not just a shelf filler and is certainly not one of your standard average 'self-help' books that claim to do many things but don't do anything. This book will change your life if you implement the things mentioned in this book and actually take action.

Schwartz explains in his book how our mind is really powerful and if we use our mind properly we can achieve success and financial freedom. Schwartz is a very skilled writer and uses storytelling to explain his points further to the reader and provide examples. He keeps the reader interested and his writing style is a joy to read.

In the start of the book the author explains the importance of implementing positive beliefs and how you should always remain optimistic. Remember the sporting giant, Adidas's slogan 'Impossible is Nothing', this book tells you to think like that. If you don't think you can do it, then you probably can't. When you start thinking you can do it and be successful, that is when you will truly succeed.

This book also tells you about the different types of excuses that people come out with such as "I'm not good enough, or "I'm too old/young" . The author tells us these excuses are just little reasons that our brain comes up with for not wanting to do something. He also tells you how to deal with this quickly and effectively.

The book is packed full of helpful information and nuggets of advice and this is a very valuable book. As an internet marketer, this book will help you come over self-doubt, increase your confidence, give you motivation to implement your ideas and make you think properly. This book literally pays for itself in value and is very informative. This book contains exercises at the end of each chapter, that the reader can use to apply the principles learned to yourself. At the end of each chapter, the author provides summaries which are useful. If you liked this review, then buy the book now, you won't regret it!

Now to end this review with a quote by Doctor David J. Schwartz;

"Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution.”